My Work
MEJO 533 - Crisis Communication
Crisis Communication is among the most difficult yet rewarding classes at Carolina. We jumped headfirst into crisis communication with in-class tabletop exercises, a mock press conference, and the creation of a full-length crisis communication plan. Below are links to my group's Norfolk Southern crisis plan addressing the 2023 East Palestine, OH train derailment and press conference media kit.
Crisis Communication Plan
Media Kit
MEJO 531 - Public Relations Case Studies
Sometimes there is no better way to learn than to observe. In MEJO 531: PR Case Studies, students study real life case studies and extract public relations lessons that apply to current and future public relations campaigns. Below is my case study on the NWSL's 2021 crisis response.
Final Case Study: NWSL
MEJO 371 - Advertising Creative
Advertising Creative is a class that will challenge you. Each assignment is designed to get you one step closer to a complete, on-brief, and creative advertisement. It's easier said than done. Below are a few of my submissions.
Kettle Brand Campaign
Sargento Cheese Campaign
Listerine Advertisement
MEJO 332 - Public Relations Writing
Known as Public Relations Writing at Carolina, MEJO 332 is an APPLES service-learning course that gives student real public relations writing experience with an actual nonprofit client. Click on the images below to explore my project portfolio.
MEJO 182 - Graphic Design
Graphic design at Carolina means learning the skills and techniques used to produce meaningful visual communication. The class consisted of projects which gave us experience designing across mediums.
Magazine/Tablet Design
Information Graphic
Promotional Poster
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MEJO 129 - Sports Xtra
Sports Xtra is a weekly sports broadcast at Carolina. Content is created by students. Below are some of the stories I covered across a virtual semester.
MEJO 153 - Writing and Reporting
The fundamentals of news gathering, sourcing and writing are taught in this course. Below are some of the stories I wrote during the life-changing spring semester of 2020.
The Daily Tar Heel
My first taste of journalism at Carolina came writing for The Daily Tar Heel. My interests have since taken me elsewhere, but the DTH was where I became a journalist. Below are just a few articles from that time.
